Title: Models and methods for CRM (Customer
Relationship Management)
Description:
Analytical CRM involves a lot a technologies to
process data bases as well as surveys intended to understand the behavior and
the purchase intentions of consumers. A state of the art in the development of
conjoint analysis, models for customer satisfaction (eg structural equations),
scoring techniques for loyalty , as well as techniques of text mining will be
presented in this track.
Focus:
conjoint analysis
text mining
scoring
Co-Chairs:
Gilbert Saporta
Conservatoire National des Arts et Metiers
Chaire de Statistique Appliquee,case 441
292 rue Saint Martin
75141 Paris cedex 03
FRANCE
Tel: +33 1 40 27 22 68
Fax: +33 1 40 27 27 46
E-mail: saporta@cnam.fr
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Giuseppe Giordano
Dip. di Scienze Economiche e Statistiche
Università di Salerno
Tel: +39 089 962 205
Fax: +39 089 962 049
E-mail: ggiordan@unisa.it |
Huiwen Wang
Beijing University of Aeronautics and Astronautics
37 Xueyuan Road, Haidian District
100083, Beijing
China
Tel: + 86 10 823 38143
Fax: +86 10 823 28058
E-mail: wanghw@vip.sina.com |
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